Haus & Kinder Raises $3.3 Million Funding Led by Sauce VC to Boost D2C Growth and Quick Commerce Expansion.
Haus & Kinder has raised $3.3 million in a funding round led by Sauce VC to expand its direct-to-consumer (D2C) home and baby products business. The capital will be used to scale new home categories, grow its presence in quick commerce, and strengthen its overall lifestyle brand. The funding comes as the home decor segment sees increasing consumer interest, and Sauce VC noted their strong conviction in the founders and the market opportunity.
Company Background:
Co-founded in 2018 by Saket Dhankar and Kanupriya Anand, Haus & Kinder is a D2C brand focused on modern, affordable, and high-quality cotton products for home and babies, targeting millennial moms.
The company aims to create a “Home Fashion” category, aligning with global trends in home decor.
Investor Perspective: Sauce VC partner Manu Chandra highlighted the brand’s ability to identify market gaps and strong alignment with consumer trends as key factors.
Market Context: The funding comes as the home decor market gains popularity, with other brands also securing investments
Home and lifestyle direct-to-consumer (D2C) brand Haus & Kinder has secured $3.3 million (â‚ą30 crore) in a fresh funding round led by Sauce VC, marking a major milestone in its growth journey. The round also saw participation from several prominent angel investors, including Yogesh Kabra, founder of XYXX; Sangeet Agrawal and Navin Parwal, founders of Mokobara; and the Chona Family, founders of Hocco Ice Cream.
The newly raised capital will be utilized by Haus & Kinder to expand its footprint in the quick commerce and D2C lifestyle space, strengthening its product portfolio and enhancing customer experience across India. With the new funding, the brand aims to scale its presence across major online and offline retail channels, while maintaining a strong focus on design innovation and premium-quality home and baby products.
VC firm Sauce VC—a leading investor in early-stage consumer brands—has previously backed several high-growth Indian startups, including Mokobara, The Whole Truth, XYXX, and Perfora. The fund’s continued interest in high-potential D2C brands like Haus & Kinder highlights the growing investor confidence in India’s direct-to-consumer ecosystem and the booming home and lifestyle e-commerce market.
Founded with the vision of providing affordable luxury home and baby essentials, Haus & Kinder has quickly built a strong online presence through its quality-driven product range and digital-first marketing strategy. The brand’s ability to deliver premium-quality products directly to consumers at competitive prices has made it one of the fastest-growing names in India’s home décor and lifestyle D2C sector.
Industry experts believe that Haus & Kinder’s latest funding will further accelerate its growth in India’s rapidly evolving D2C e-commerce landscape, which continues to attract investors and consumers alike.
With this infusion of capital, Haus & Kinder plans to tap into the growing quick commerce segment, offering faster deliveries and an expanded product lineup tailored to urban consumers. The brand’s goal is to strengthen its position as a leading digital-first lifestyle brand catering to modern Indian households.